Turki Alalshikh Confirms Sela As Canelo-Crawford Promoter For September 13th, Broadcaster Undecided Amidst Location Debate

Turki Alalshikh revealed today that the Saudi Arabian company, Sela, will promote the Canelo Alvarez vs. Terence Crawford fight on September 13th in a Riyadh Season event. He says, “The broadcaster, we have not decided yet.” Fans on social media are betting that the event will be shown on DAZN.

Some had thought Dana White was going to promote the event. Having him arrange the fight card makes you wonder what the undercard would have been like. It might have had a UFC-esque look.

The Biggest Impact

People are more concerned about the location of the Canelo-Crawford fight than who the event’s promoter is. They want to know if it will be accessible or if it will be another VIP event for the carefully chosen few, who were wealthy, like the Times Square event on May 2nd. The small crowd was packed with millionaires.

Initially, “The big fight” between Alvarez and Crawford, 37, was thought to be staged at Allegiant Stadium in Las Vegas. That no longer is being mentioned, which could mean that Turki is looking for the perfect atmosphere to make the biggest impact regarding visuals for the fans attending and watching from home. For a fight of this magnitude, it needs to be something special to wow the public.

The boxing public wants to see the Canelo vs. Crawford fantasy fight staged at a large venue, preferably on the West Coast, where most Mexican stars’ fans are. It would be interesting if this were the event that Turki stages at Alcatraz in the Bay Area in Northern California. It’s unlikely that he will due to the need for accessibility and accessibility for a large crowd. To get to Alcatraz, you must take a ferry to the Island.

Sela Promotes Canelo-Crawford

We have confirmed the promoter for Canelo v Crawford will be Sela for Riyadh Season. The broadcaster we have not decided yet but the date will be Saturday 13th September. More details soon …🥊🔥

— TURKI ALALSHIKH (@Turki_alalshikh) May 18, 2025